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A Guide to Distinctive and Innovative Product Packaging Suggestions and Ideas

You can bet even the most amazing product that seems to be loved by your customers can benefit a great deal from good packaging. Custom packaging and innovative packaging are sure to boost your brand recognition and even drive sales. In other words, all you need to worry about is how creative you can get with your packaging, and in return you will stand out in a huge way. Here are some distinctive packaging ideas you can implement to introduce some freshness and innovation into your products.

Say you are in the business of making tea bags, how about you create something different from the rest by creating a tea bag that floats in the mug? Simply create a small paper mini boat of the paper tag bearing your name and have it floating atop the mug. While at it, always remember that less is more when it comes to innovative packaging solutions. This is best achieved by letting the function of the products in question guide and direct the packaging process.

Another creative idea especially when packaging food is to play around with food by creating colorful food-related fun packaging solutions. Rest assured no one can resist a beautifully designed and colorful food product. Read more about hiring a freelance graphic designer or a graphic design company if you are not confident with your graphic design skills.

How about you refresh the common packaging of products if you are in an industry offering a product that most other businesses do. This is where you put your creative juices to work and create a unique solution never experienced before by your consumers. For example, you can ditch the plastic and glass honey jars for one made of actual beeswax. Look beyond those boring and traditional jars and cartons and instead go for creative solutions that will refresh the minds of your consumers.

Unique packaging solutions is also about using eco-friendly products that your consumers can reuse and recycle. You can never go wrong with that package that will remain valuable to a consumer several months down the line after the product is used up. Take for instance the case of cleaning suppliers such as the disinfectant spray, dish soap, laundry detergent, etc. What do you normally do with the packaging material once your cleaning supply is finished? You can have the packaging designed to double up as a beautiful art dcor piece once the product is over.