Essential Logo Design Services
By using a symbol adopted by an organization to identify its products and items is referred to as a logo. The various synonyms used to refer to a logo include; an emblem, graphic mark or symbol. The designing process of logos is through using graphic design. The process of graphic design basically involves the use of photography, illustration and typography for the purpose of problem solving and visual communication. Graphic designers create symbols, images and text forming a visual representation of the message. Graphic design is applied in various areas such as; editorial design, corporate design, web design, communication design, product packaging, signage and advertising. In addition the uses of graphic design there are other visible features that apply human beings everyday
Mini processes or procedures result to the coming up of logos. Initial graphic design process is the main process under which contains the construction of creative design. A creative design brief is built once the needs of the clients have been well understood. A clear understanding is developed of the client’s industry or business by asking some questions. Some avenues in which the questions are relayed include; over the phone, in person or using an online design questionnaire so as to understand the client better. By having the design brief then designers are able to understand the project well enough.
Upon interaction of the client with the designer then a creative design brief is made. So as to know the clients preferences or ideas then a set of questions are asked during the consultation process. Questions asked to clients and are familiar in other areas touch in areas involving the their business, their consumers and the project.
Its only after the initial graphic design process is done with when the research and discovery phase follows through. The research and discovery phase mainly involves the following; client discovery, industry discovery, primary research and finally secondary research. During the process of client discovery then graphic designers look into the existing business in order to know their standings in terms of branding.
Issues previously not mentioned by the client are discovered by graphic designers in the client discovery process. Looking at the current setup by an expert brand consultant results to meaningful answers in the graphic design process. The specific segment in which a client leaves in needs to be looked at by the graphic designers. Graphic designers need to look at the particular niche of the clients as well as that of their competitors in order to consider some good traits or avoid if possible.
Completion of client and industry discovery results to primary research.Primary research involves qualitative and quantitative research which takes a lot of time. Skipping of the two primary methods of research is done when business invest in low priced logos.